612.867.1910
Gamify your mission & connect
your community with the power of play.
Six-month incubator to design, test & launch your custom Cards for Connection® deck.
Book a Strategy Session with Erin & Start Your Journey Today!
GAMES CREATER & FOUNDER AT:
GAMES FOR HUMANITY
I’m Erin Hickok, the creator of Cards for Connection and Founder of Games for Humanity.
I’ve been training leaders for 25 years, coaching business owners for 15 years, and designing games for 10 years.
I’ve combined these passions into an innovative business incubator where participants create their own card decks to engage, teach, and inspire their communities - all with the power of play.
Your six-month journey through the Custom Deck Incubator will elevate your brand visibility, revolutionize how you connect with your audience, and drive business growth!
We’ll infuse playfulness and creativity into your business and your events, sparking meaningful conversations, igniting inspiration, and leaving a lasting impression on your participants.
My mission is to empower your authentic voice so you stand out as industry leaders and make a meaningful impact in your communities.
I witnessed entrepreneurs like you transform their businesses, amplify their message, and achieve their goals through the power of custom card decks.
So, if you're ready to write your own success story, I invite you to schedule your deck discovery call today.
Here are some things to know about me:
1
Designed, tested, and published ten card decks
2
Coached leaders for over 25 years
3
Advised small businesses and non-profits for 15+ years
4
Crowdfunded $27,000 through organic outreach
5
Raised hundreds of thousands of dollars through various fundraising methods
6
Won multiple awards for non-profit organizing
7
Nationally recognized for customer service-focused sales
8
Planned, promoted, and produced thousands of mission-based events
Here are some of the brands I've worked with!
About the Program
This program is a Six-Month Incubator in which I’ll share my secrets with a small group of leaders who are ready to refine their strategy and sharpen their skills so they can amplify their missions with the power of play.
Done with You Custom Deck Design
Consultation with Erin Hickok to determine your needs and develop your timeline.
Hands on design support for your Customized Card Decks & Digital materials.
Final editing & print production of your high-quality, professional-grade cards.
At the end of this program, you will have 100 fully customized decks with your logo and website to engage your community like never before.
You'll receive 40 hours of direct support from Erin as you play-test, package, and launch your new Custom Cards for Connection® deck.
One hundred fully custom-branded decks with your logo and website.
Sharpen your facilitation skills & business strategy with video training, customizable blueprints, and LIVE Mastermind Sessions with Erin.
Activate & engage your community in your creative process by sharing behind-the-scenes moments and exclusive events as you develop your deck.
Get inspired by already-developed cards & add unique prompts to spark strategic conversations.
Launch Template, swipe copy & branded promotional materials are included.
Optional add-ons, additional decks & accessories at wholesale pricing.
This program is for you if…
You want to stand out as a memorable expert in your field of expertise.
You want easy ways to engage with your audience.
You host live events & experiences.
You value play & community connection.
You already have a web presence.
You are social media-savvy.
You are ready to express your authentic voice.
You have an offer that sells and want an ethical way to increase revenue.
This incubator is the closest to being a private client at a fraction of the cost.
You’ll be surrounded by an intimate group of heart-centered entrepreneurs and leaders who are on a mission to share their message authentically, playfully, and effectively.
Why Create my own Game?
Get your clients to open up and tell you what they need.
Get authentic and meaningful feedback from your audience.
Make sales easy by integrating a call to action in your deck.
Eliminate awkward moments at your live events and create quality engagement, return customers, and life-long fans.
Identify and qualify prospects that need you the most.
Lay the groundwork for conversations that educate and inspire your audience.
We Help Leaders to:
Activate your audience on social media & at live events
Curate conversations around your field of expertise & main offer
Gamify the goals that move your mission forward
Challenges You'll Overcome!
Overcome imposter syndrome by connecting authentically with your people.
You’ll discover what your community really needs and create a connected group of super-fans who love your work!
Break the “sleazy salesman” mindset and stop missing out on new client opportunities!
When you know your dream clients and genuinely connect with them, you’ll deepen your relationships, share your gifts with more people, and leave a legacy. (while making more money)
Cut the overwhelm, create sales & help your clients thrive, even when you’re sleeping or on vacation.
Use Erin’s decade of experience to create an incredible card deck that integrates with your business and personal goals.
Save years of research and mistakes by creating a unique product embedded with your essence, expertise & mission.
With five simple steps from Erin, you’ll go from game idea to prototype in minutes instead of years.
Stop playing the lone wolf & build a supportive community.
Create collaboration opportunities and surround yourself with people who love your work and cheer you on.
Neutralize doubt and uncertainty by asking your audience for feedback throughout your process.
You’ll build trust, gain confidence, and collect testimonials from people who love your offerings.
Eliminate cringy sales conversations with people who haven’t experienced your genius - yet.
Have fun with sales by facilitating games that showcase your unique magic. Relationship-based marketing means natural sales conversations and knowing how to make the right offer to the right person at the right time.
End your overwhelm about designing & editing everything by yourself.
When you’ve got templates to start with, a community of support along the way, and Erin editing your deck, you can be confident about your final products.
Let go of the stress of launching a new product.
By including your close friends and ideal customers from the beginning, creating and launching your deck becomes a stress-free, collaborative process with happy customers ready to buy and share your deck when you launch.
Showcase Your Genius with the Power of Play
Facilitate online & in-person games one-on-one, small-group, and large-audience
Activate referral-ready relationships when attending or facilitating networking events
Produce easy and fun events that spark relationships with potential clients
Strengthen your community via social media and messaging platforms
Gamify your sales process to deepen relationships and increase cash flow
Develop value-aligned communities and leadership teams
Capture testimonials and referrals with the power of play
Engage your audience for deeper learning and retention
Promote your mission by building deeper relationships with engaging social posts, client check-ins, and follow-ups
Where to Use Your Cards:
Exclusive Opportunities for Program Participants
Book a Strategy Session with Erin & Start Your journey Today!
33% off one-on-one sessions with Erin
Wholesale pricing on future deck orders & all Games for Humanity Decks
Co-missions on program referrals
Invitations for ongoing mentorship - Gamify Your Business Membership
Cross Promotion & Collaboration Opportunities
Stage 1
Prepare
Map out your sales goals and vision for your deck to customize your launch plan
Define Your Vision - Clarify your purpose, people & process
Gamify Your Sales - Aim your deck at your sales process
Set Goals & Make Your Plan - Customize your launch blueprint
Stage 2
Play-Test
Get feedback from a team of super-fans to help you refine your deck and offer
Create Your Prototype - Start creating your deck
Build Your Team - Recruit your friends & allies
Test & Refine Your Cards - Break your game on purpose
Stage 3
Promote
Share your deck and make your offer at events designed to attract ideal clients
Showcase Your Genius - Play your deck to build the buzz
Finalize Your Deck - send your deck to print
Launch Your Offer - Harass your people with enthusiasm
Program Details
The Custom Deck Incubator Program offers a full suite of tools designed to super-charge your offerings as you create, launch, and market your custom card deck. This innovative program combines hands-on guidance, strategic resources, and a community of like-minded individuals to transform your expertise into tangible products that engage and connect your community.
100 Printed Custom Card Decks
100 Poker-sized decks with custom Cards for Connection® prompts
All decks have 55 cards, including:
Your logo and website on the card backs
How-to-play Instruction & Promotional Cards (with templates for easy customization)
From design approval to delivery in three weeks
Expert Guidance & Support from Erin
Training Modules - Two 90-minute live calls per month - 18 Hours total
Office Hours - Two 90-minute support calls per month - 18 Hours total
Telegram Group to give and receive feedback from the group
Lifetime Access to a Library of Training & Recorded Support Calls
Fill in the Blank Blueprints to clarify your message, plan your launch, and run amazing events
Two Done For You Deck Editing Sessions with Erin - recorded
40+ HOURS OF FACETIME WITH ERIN
TO DESIGN, DEVELOP & LAUNCH YOUR DECK
A Suite of Canva Templates for Easy Deck Design & Promotion
Product Description Template and training 3 Columnso you can sell your deck
Multiple “One Page” Templates to showcase you, your deck, and your mission
Shareable Mock Up Templates so your audience sees your deck before it prints
Events Planning, Promotion & Engagement Templates to easily share your next event
100 Printed Custom Card Decks
Digital decks are the perfect way to engage and inspire your communities, even before your printed decks arrive.
Print & Play PDF download of your custom cards to use as:
an opt-in strategy that can be used to build your email list (even with ads)
an engagement tool to activate your current email subscribers
Text-able Cards to use with client follow-up and social media engagement
GIF Cards to share on social media so people can easily pick a card online
Leverage your association with Erin & Cards for Connection
Use the Swipe Folder of graphics, photos, and copy to share your deck with your people easily
Cross-promotion for your deck launch and events by tagging our accounts
Featured article on the Games for Humanity Website with your call-to-action
Live video collab and social posts to announce your deck on your preferred platform
Email blast to Erin’s network when you’ve launched your deck
Are You Ready to Transform Your Engagement Strategy?
Let's Design Your Deck Together
With comprehensive support from Erin, Choose from Developed Cards & Add Unique Prompts to Spark Specific Conversations.
Enhance Your Facilitation and Business Skills with Live Training & Mastermind Sessions.
FAQs
Is there a payment plan?
A: Yes! You’ll secure your spot with an initial deposit and then make monthly payments.
What if I want additional card decks?
Reordering is easy, affordable & quick as ten days.
What if I want to make a deck with more or fewer cards
We can do that! We’ll adjust to your specifications and let you know if there are any additional charges well before printing.
What if I want to make a series of card decks?
We’ll start with your first deck in this program, but we’ll make sure your strategy accommodates printing future decks.
What if I don’t have a logo or website yet?
To promote your deck effectively, you must secure a basic logo and a website domain in the next six weeks.
What if English is my second language?
I recommend adding additional private sessions with Erin for extra editing time.
Can I make money by selling my custom deck?
YES! That's the plan. We'll review strategies for selling individual card decks and packaging decks with your other offerings.
Can I get the other decks at wholesale pricing and sell them too?
Yes! You get wholesale pricing on all our decks, which are excellent offers for repeat purchasing.
Can I refer you to other clients and make money?
Yes, that's how this connection movement spreads like wildfire! We'll provide promotional materials and reward you with co-missions for sending us referrals.
Can you take care of shipping for me?
We’ve priced sending all your decks to you at once. We can arrange to ship your decks individually for a fee.
How can I add additional features?
Purchase your basic package first. We'll discuss options as we go and invoice you for additional items.
What are the additional features?
Custom Logo Linen Bags Custom Logo Stickers
Custom Rainbow of Cards Stickers
Custom Logo Printed Box
Special printing needs including additional card sizes, embossing, or gilded card edges
Large cards, Giant cards, Plastic cards & Display Materials for promotion
Book a strategy call to see if we’re a good fit.
I look forward to connecting with you!
